About us – Adpath Media Limited

Our company

Incorporated in 2015, Adpath Media Limited came into being from the idea of wanting to provide specialist solutions to OOH advertising media needs. Headed by Niyi Awonaike, who has two decades of practice under his belt, the company opened its doors to clients in July, 2015.

Adpath Media Limited is APCON certified and a member of OAAN and has claimed its spot in the management of Out-Of-Home advertisement industry vis-à-vis various types of hoarding pan Nigeria. The company offers veritable platforms for clients to showcase their brands with a view to achieving brand visibility, favourable positioning in relation to competitors, and recognition among the target audience for more customer loyalty and growth.

Worthy to be known also is the high-level expertise in large format printing overseen by the sister company, Mediapath Nigeria Limited;
Mediapath Nigeria LImited has the latest technologically advanced printers in the digital printing world for the projection of Clients’ wonderful graphics ideas. The firm works using all types of quality printing materials all of which are of the highest and most durable grammage.

The company’s Graphics Department is well-equipped with resources and creativity that will ensure that the Clients’ concepts, imagination and ideas are communicated to the targeted audience.

Adpath Media and Mediapath Nigeria Limited engage in outdoor buying, implementation & monitoring, printing and branding in a most efficient and professional way devoid of the regular sharp practices.
The companies bring clients’ vision to life with innovations & consumer-based marketing ideas.

They get you noticed!

Our Mision

Our mission is to build a world-class, result-oriented company by providing accurate and cost effective Out-of-Home solutions with flawless quality in real-time and client-centric services, thus making Adpath Media the leading Out-of-Home specialist by developing and using the best advertising tools and systems through a team of energetic and motivated experts with a high level of talent and skills.

Our Vision

To be the best complete package-Advertising firm in Nigeria.

VALUES

We cultivate relationships based on trust, integrated solutions and expert services given to our clients with a high degree of confidence. We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open to our employees, transparent with our customers and loyal to the communities in which we serve.

Value Proposition:

At Adpath Media, we provide solutions to all your out-of-home advertising needs, vis-à-vis the latest advanced tools in such a way that will bring your target audience closer to your products and/or services, thereby creating a better understanding that will result in conversions. We work with clients to identify where they are versus where they are headed.

Our Approach:

With our motto ‘perfection ‘STARTS’ here’ we are committed as a reliable and trusted partner to embody the best services to our clients. Aesthetics is not the only important thing for us, but we also consider the value of efficiency, safety, and punctuality in our work, as well as the clarity of our message. Our speciality is in providing clients premium places to display their advertisement at reasonable prices.

Our Team

Niyi Awonaike: Managing Director

As the CEO, Niyi is responsible for running all facets of the business.

He has a proven executive management track record and almost two decades of experience driving growth in the OOH advert industry. Prior to establishing Adpath Media, Niyi was an Executive Director, Finance & Business Development at Field Communications Limited.

At Field Communications Limited, he led the transformation into an enterprise-focused company while growing revenue.

Previously, he served as Finance Executive at Insight Communications in the 90s.

Niyi is well-versed in negotiations, planning and development, relationship management, operations, and logistics coordination and scheduling.

His philosophies are: plan strategically, be efficient to hit multiple birds with one stone, embrace change, be a success- driven and focused person, test often and have innovative strategies that make you stand out from the crowd.

He holds an Accounting degree from Yaba College of Technology and a registered APCON practitioner.

He is happily married with kids.

Laide Agboke-Mohammed: Business Manager

Laide is a client service and marketing professional who has an eight years’ experience in the out of home advertising industry.

She joined the Adpath Media team from Field Communications Limited, where she served from the position of a Marketing Trainee and worked her way through to a Manager of the Business Development & Client Service Department.

She is basically a huge-people person.

Laide’s capabilities include clear communications skills, marketing communication, social media and internet knowledge, persuasion & time management skills, team management, project lead.

She is a graduate of Mass Communication from Olabisi Onabanjo University. She is currently an ‘inmate’ at the prestigious Orange Academy.

Laide is happily married with a daughter.

Oladele Bello: Senior Media & Operations Executive

Oladele is a founding staff member at Adpath Media. He assumes the roles of Head of Operations Department and a Senior Media Executive.

Oladele studied Accounting from Tai Solarin University of Education and has a professional qualification from University of Pennsylvania in Marketing.

Prior to Adpath Media where he found his passion for advertising, Oladele has worked as a Business Development Executive at Multimix Academy, Direct Sales Representative at Diamond Bank, Dewtime Investment Limited as a Relationship Officer and Dutse 102.5 FM Jigawa as a presenter.

Femi Lana: Senior Finance Executive

Femi’s background in Finance and Project Management gives him a sophisticated grasp on even the most theoretical aspects of his responsibilities but his real passion comes from applying that knowledge to building the company’s books and supervising the print production department, Mediapath Nigeria Limited.

He joined Adpath Media Limited from Mc- Clique Global Services Limited, an oil and gas and FMCG production company.

Femi is a graduate of Accounting from Tai Solarin University of Education and certified project manager.